But merely investing in digital marketing won’t cut it for this group. To create significant connections with Zoomers, you’ll need to tailor your messaging to every channel. Dive deeper into tips on how to market to Gen Z by creating content material personalized to every channel.
The majority of millennials in our survey (47%) say they prefer to discover new products through short-form videos like Instagram Reels or YouTube Shorts. That’s nearly on par with the 48% of Gen Zers who share the sentiment. Aside from the time spent on social media per day, the platforms each technology makes use of are also slightly completely different.
Additionally, Gen Z is a era that tends to worth variety and inclusivity. Many need to see themselves and their peers represented in the manufacturers they use. That’s why extra platforms are creating safe and inclusive environments for LGBTQ customers, such as increasing in-app gender options to ensure that even more people really feel included. Gen Z is a era that tends to worth authenticity, transparency and individuality.
Approximately 52% of Gen Z identifies Snapchat as their fourth most used app. The platform’s authenticity and its incorporation of options tailored to e-commerce make it a valuable channel on your on-line store. Leveraging Snapchat’s unique options permits you to join with Gen Z in a method that aligns with their preferences for real, personalised interactions. They perceive how data monitoring works and are selective about sharing personal information.
This may be achieved via influencer advertising applications, brand-sponsored contests or challenges, or by merely making it straightforward for patrons to share their experiences with your model on social media. By leveraging the facility of user-generated content material, manufacturers can construct a relationship with Gen Z clients and improve their reach and engagement on social media. To succeed in the continually altering world of selling, it’s essential to stay ahead of the sport. In 2023, businesses need to pay attention to Generation Z (Gen Z) as an necessary group of consumers.
There are some things that stand out in this Gen Z advertising marketing campaign. First, we know from our analysis that Gen Z’s purchasing selections are influenced by celebrities — but not simply any celebrities. Gen Z cares much less about A-list names and way more about online influencers and athletes.
With the proper content material and methods in place, you may make your advertising campaigns profitable with this demographic. It’s no secret that influencers significantly influence the Gen Z audience’s perception of products and services. Reach out to influencers in your business and get them involved together with your advertising campaigns via sponsored posts or endorsements.
While generational cohorts aren’t totally monolithic, they’re nonetheless helpful for entrepreneurs to grasp. For example, you presumably can consider discounts for first-time customers. If Zoomers discover out about your products through a discount or promotion, and subsequently discover you represent their values, chances are they will turn into loyal to your brand. Offering deals may additionally be combined with suggestions four and 5; reward them for being part of your group by offering branded products or exclusive reductions. Millennials without kids are also driving the market for distinctive travel experiences, wellness merchandise, and private development providers.
Instead, focus on creating content that adds worth to their lives or makes them snicker. This generation cares about authenticity, connection, and making a distinction. On that notice, it’s also important you get back to messages and social mentions quickly. Such an A recreation in customer service on social media will help you win your audience’s eyes. Establish yourself as an authority and turn leads into loyal customers.
I didn’t graduate over Zoom, and my greatest fear on social media was attempting to make a model new pal’s top 10 rating on MySpace. But as a millennial who graduated from high school in the depths of the financial crisis, I’ve felt a few of the similar emotions you’ve — even if the circumstances were drastically totally different. The report recognized 5 key insights on Next Gen consumers, recognized how brands are connecting with these newer consumers and offered some steering for the future. YouTube, Instagram and Snapchat are amongst teens’ favorite online locations. Some 85% say they use YouTube, 72% use Instagram and 69% use Snapchat. Facebook is less well-liked with teens – 51% say they use this social media site.
Part of the equation includes messaging that not only embraces variations between individuals and their existence, but in addition leverages this generation’s technological savvy as digital natives. To help, 12 specialists from Forbes Communications Council share the best methods for today’s marketers to connect with Gen Z. Zoomers are guided by credible influencers and usually tend to buy a services or products if it receives a stamp of approval from an Influencer they trust. In addition, many marketers profit from influencers to assist them attain an viewers they don’t necessarily have direct pull with. Short-form content material is the way to go along with Gen Z. They are accustomed to bite-sized material and scrollability and don’t have the persistence or consideration span to look at long-form video content material.
People seem to dread the idea of selling to Generation Z due to their much less conventional ways of media consumption. Gen Z is less influenced by conventional loyalty programs, exhausting marketing sells, and so forth. making them a means more challenging audience to achieve. They can easily detect when a brand is jumping on a trend only for the sake of it. The over-50 crowd accounts for 50% of all consumer expenditures, however we entrepreneurs are solely spending 10% of our budgets on them. There is a huge alternative to grab these extra dollars that Boomers are dishing out! No one wants to be drinking $7 wine in their 60’s, or shopping for used furniture on Craigslist for the house they only downsized to after their final 25-year-old moved out.
Generation Z are the youngest shoppers, but don’t be mistaken; they don’t appear to be a demographic to disregard. In reality, they make up 40% of all consumers and their share of retail spend is predicted to extend to 48% by 2030. Gen Z is described as anybody born after 1997, which means the generation’s oldest members could be found learning at colleges and universities or entering the workforce. As corporations continue to grapple with how to determine with and relate to millennials, the primary members of a model new generation—kids born between 1997 and 2013—will be graduating from school this year.
Try to explore area of interest platforms and embrace new trends to connect with Gen Z audiences, whereas highlighting your brand’s purpose and commitment to social and environmental causes. Generation Z, born between 1997 and 2012, is expected to re-write the principles of digital marketing in 2025. As both consumers and creators, they carry a unique perspective formed by their upbringing in a hyper-connected, socially acutely aware world.
Taggbox has revolutionized how brands connect with Gen Z, catering to their digital appetite with innovative solutions. Once you’ve nailed down the art of creating brief and interesting content, it’s time to enlarge its influence by teaming up with influencers. Influencer marketing is a powerful device in reaching Gen Z, as they have an inclination to belief suggestions from their favourite YouTube personalities more than traditional advertising strategies. Creating bite-sized videos encourages sharing across social media platforms which amplifies reach among digital advertising channels targeting youth audiences.
Brands that communicate transparently, show actual buyer tales, and keep true to their values usually tend to acquire the belief and loyalty of Gen Z shoppers. For this more than likely technology to embrace digital developments, platforms like TikTok and Instagram are the new search engines like google. Gen Z prefers visual learning over conventional text-based studying. About 40% of Gen Zers are turning to these social media giants for every thing from the most recent in pop culture to sensible how-to guides.
According to The Sprout Social Index™ 2022, 73% of Gen Z shoppers assume it’s important for manufacturers to boost awareness and take a stand on sensitive issues. If you want your content to resonate, it needs to be timely, inclusive and sincere. To discover out, we spoke with Aleks Stojanovic, Head of Social Media The look of platforms like TikTok has additionally changed the sport. Now this app is the second most used social media platform among teenagers in the us, with 67% of them utilizing it. Instagram comes subsequent with a 62% usage, adopted by Snapchat with 59%.
In response, firms are creating progressive methods to achieve their younger audiences on these platforms. Sure, they’re a relentless presence on social media, however they’re additionally extraordinarily aware of the negatives of spending too much time online. They have a special relationship to technology than older generations, and that doesn’t always imply they’re more dedicated to it. They’re not indiscriminate of their urge for food for tech, and so they haven’t any problem casting aside platforms and applied sciences that not give them what they want.
Video content material gives a sense of actuality to a considerably distant strategy to buying. Videos similar to strive on’s and hauls make consumers feel more connected with a model or product and deliver a sense of try before you purchase via the extended detail possible to capture by way of film. A report carried out by 5WPR suggests that Gen Z is the most keen about buying merchandise from manufacturers that align with their values.
By understanding the distinct characteristics, motivations, and digital habits of Gen Z and Gen Alpha, entrepreneurs can start to lay the groundwork for strategies that resonate and create meaningful connections. Gen Z (born between 1997 and 2012) and Gen Alpha (born from 2013 onwards) are shaping the way forward for shopper behavior in methods we’ve by no means seen before. While each generations are tech-savvy and digitally native, their experiences and outlooks differ primarily based on the world they grew up in.
According to our survey, Gen Z and millennials frequent YouTube at a similar fee. 69% of Gen Z respondents stated they have used the platform in the final three months, while 68% of millennials reported the identical. In truth, our survey discovered that 22% of the millennials questioned choose to order issues by way of mobile, slightly less than the 28% of Gen Z respondents. And, as of 2024, our survey shows each generations are excited about better offers and cheaper alternate options to their usual purchases. Experts have also referred to as Gen Z the loneliest technology despite all of their digital connectivity choices.
Notably, Gen Z prefers manufacturers that are transparent about their views – favouring those who function in a socially responsible and environmentally-conscious method. They also wish to know that your model helps range and inclusion – something which the Gen Z demographic has grown up with on the forefront of their conscience. A well-laid-out sequence enables you to connect with prospects by way of the right channels, at the good second, with messages that resonate. Let us assist you to build a robust outbound sequence template that delivers results constantly. Together we’ll explore the means to create compelling email templates, grasp personalising your outreach, and choose the most effective communication channels. Make positive you optimise your content material for mobile to achieve this technology.
That is why it is useful to have a various digital marketing strategy that includes lots of the tactics above. Gen Z is not impressed by superficial commitments or values performatively displayed in campaigns. They have grown up in a world where social and environmental points are urgent and omnipresent.
Its AI chats are designed to be personable and have a humorousness — in the end, customers are able to ask specific questions about their spending habits and get immediate responses. The brand’s choice to launch a “Roast Mode” demonstrated its understanding of younger audiences. Avoiding overly cliche words and phrases, chats with the app are light-hearted and sometimes funny. When thinking of a notable social media personality, look no additional than Kylie Jenner. The younger “Keeping Up With the Kardashians” persona started her firm 5 years in the past and right now Kylie Cosmetics boasts 21 million Instagram followers. The brand has stayed ahead of the curve in social media tendencies, similar to in this campaign the place customers apply Instagram filters to strive on, and share, appears.
This is a era that cares deeply about issues like psychological health, social justice, and climate change, and this reflects in their purchasing selections. Nike exemplifies success in charming Gen Z customers with its inclusive, mobile-first strategy. By leveraging Instagram, Nike permits prospects to seamlessly shop via the platform, utilizing the ‘View Shop’ characteristic to instantly navigate to product pages. This approach underlines the importance of mobile-optimized shopping experiences for Gen Z.
In addition to collaborating with influencers, manufacturers should also encourage user-generated content. This can contain creating branded hashtags and challenges that encourage Gen Z shoppers to create content material related to the brand. This not only will increase engagement but also helps to construct a community of model name advocates among Gen Z.
Coca-Cola’s “Share a Coke” marketing campaign resonated throughout generations by combining personalization and community. There are multiple methods that may enhance your chances of receiving important engagement together with your posts — use in style audios, include related or trending hashtags, and post at popular times. TikTok is particularly unique from other apps by way of environment. Some examples embody pop culture references, dances, storytimes, memes, and extra.
A sustainability campaign won’t land if the supply chain is murky. Twin Rams Media is a digital marketing company in Asia that creates websites to fulfill your objectives of elevated visitors, sales, and conversions. Diane Eunice Narciso is a content material marketer, strategist, and author who’s skilled and enthusiastic about marketing, social media, eCommerce, and so forth.
They demand moral choices, and as they age it is anticipated this development will proceed and even grow. As one of the most diverse generations, Gen Z may be actually onerous to market to. But, once you understand what motivates them, you can then figure out how your model matches into it. Even after the pandemic, manufacturers ought to consider new ways of participating with Gen Z customers digitally, corresponding to providing reside streaming companies. Because youthful persons are usually extra cautious of the money they’re spending, they’re looking to see if a product or service has true value.
If your small business doesn’t know where to begin, look at Patagonia, Reformation, or any of the brands featured on aware shopper site The Good Trade. Leveraging important values like community, inclusion, individuality, and self-expression is a robust nudge to Gen Z as a result of they share the identical ideas. Videos with visible effects and music are often more partaking than text-based content material. They can be used to inform stories or entertainingly showcase products. They are sometimes extra accepting of different cultures and opinions than preceding generations. However, they may be much less prone to take conventional paths, corresponding to becoming a member of the navy or starting huge firms.
Explore 6 causes micro-communities are altering how manufacturers connect with their audiences. Aerie, an American Eagle Brand, is considered one of Gen Z’s favorite manufacturers. The AerieReal campaign focuses on encouraging physique positivity, diversity, and self-love by that includes models with different physique shapes and colours and a dedication to not retouching mannequin photographs. It was a first of its kind and definitely resonated with this era.
First, prioritize genuine content material that resonates with the values of young consumers. This means showcasing real stories, relatable experiences, and transparent messaging. Second, leverage technology to personalize advertising efforts, guaranteeing that messages are tailor-made to individual preferences. Finally, have interaction actively on social media, as these platforms serve as the first touchpoint for interplay.
Gen Z’s digital house base seems very completely different from millennials or Gen X. TikTok, Instagram, and YouTube dominate their display time. Snapchat remains well-liked in some markets, while platforms like Reddit and Discord are gaining traction for area of interest communities. According to Statista, in 2024, TikTok was utilized by 61% of Indian Gen Z users, Instagram by 74%, and YouTube had near-universal reach.
Here are some widespread mistakes to avoid to thrive with the Gen Z market. While Gen Z may be wary of traditional credit, they love Buy Now, Pay Later (BNPL) options. Factors like mobile comfort, straightforward acceptance, and the “cool factor” make providing these cost strategies essential to profitable over Gen Z buyers.
If you take the time to study Gen Z’s behaviors and preferences, it’s going to absolutely help you in your advertising success with the following era. In addition to advertising, product testing may be another problem for businesses trying to get in with the Gen Z crowd and make a lasting impression. It may be easy to suppose that with the rise of AI-powered suggestions and large data-driven focused promoting you can know your clients based mostly on their information alone. Think about what content formats could be probably the most fun, participating, and shareable, and goal your young users with those.
It’s additionally essential to understand the visual preferences that appeal to younger demographics when marketing successfully. While Millennials tend to value authenticity and minimalism, Gen Z design developments show that this age group prefers daring colors, fluid layouts, and expressive typography. This signifies that manufacturers can drill down into highly specific efficiency data to know which merchandise are hottest. As this demographic could be very price-conscious, it’s a good suggestion to run competitions, referral bonuses or raffles.
Many Gen Alphas appear to be monetarily inclined—GWI notes that one-third of 12- to 15-year-olds have a financial institution or financial savings account they’ll entry. They often make purchases to learn their on-line expertise, such as video game accessories. They’re also “poised to have the greatest spending energy in history.” And this spending energy will affect the market in methods yet to be discovered. For the untrained eye, it would be exhausting to look at a 12-year-old and attempt to decide what kind of consumer they could be. But, as one might imagine, the world of selling has by no means been in need of ahead thinkers.
They will spend on experiences and high worth merchandise however they are going to be extra acutely aware about what they spend on. When the model releases any kind of different products, such as the MacBook Air or the pretty current AirPods, people know that it will work nice and look good. When the brand releases a model new iPhone, they belief that it’s going to be the best one yet. When the model comes out with a new characteristic for his or her iPhones, people know it is going to be useful. Their website (desktop and cell versions) and mobile app are neatly organized. The products are divided into categories with catchy titles depending on their new arrivals, present deals, ongoing tendencies, or seasonal favorites.
Those that perceive what makes them distinctive from millennials and modify their marketing strategies accordingly will achieve the lengthy run. Each social platform has its own audience, which suggests replicating content across a number of channels isn’t optimal to reach Gen Zers. Instead, create content material that you just share on TikTok with the TikTok viewers in thoughts. Additionally, Gen Z prefers that manufacturers know the means to use each platform uniquely, identical to they do. Gen Z is socially acutely aware and deeply invested in making a positive impression.
Leveraging UGC when advertising to Gen Z might help companies create real and relatable campaigns, which might be more likely to entice this audience. Lastly, businesses ought to focus on being open and transparent about their operations and practices to build trust with Gen Zers. This means being upfront with prospects about the place products are sourced from or how firm selections are made so that Gen Zers feel like they will belief the model. Additionally, partnering with influencers may help manufacturers attain a larger audience and construct belief among potential customers. Social responsibility is a big driver for Gen Z. Brands that take a stand on essential social issues and actively contribute to the community can build stronger connections with this era. Whether via sustainability initiatives, charitable contributions, or advocacy for social justice, exhibiting that your brand cares about more than simply income is essential.
Marketers now routinely construction launches around creator collaborations and hashtag challenges to spark natural participation and virality. Test completely different content varieties, analyze what works, and adjust your methods accordingly. This adaptability ensures your marketing efforts keep contemporary and fascinating for Gen Z shoppers. From viral TikTok challenges to trending hashtags, staying updated on social media trends is essential if you want to hold your model relevant. Gen Z is continually discovering new content material, and brands that may shortly adapt stand out from the gang.
GenZers typically view brands as an extension of their personal id. These younger consumers are probably to deeply join with brands that align with their values. Kaufman cited Dutch Bros Coffee as a chain that has benefited from values aligned with many Gen Zers, due largely to its extremely customizable menu. It solely makes sense, then, that these customers proceed to evolve as they method adulthood. Restaurant marketing consultant Betty Kaufman feels the younger cohort have to be marketed to in a particularly clear method. Explore the cookieless future and uncover methods for efficient advertising in a cookieless world.
Ready to optimize your advertising technique for Gen Z and Millennials? Contact Innresearch Market Solutions to explore cutting-edge market intelligence and data-driven insights that will elevate your campaigns. As of 2018, Generation Z accounted for over 27% of the U.S. inhabitants, the biggest percentage of any group. These younger individuals are a combine of teens and younger adults who are both in school or who have just graduated. This is a key level for businesses as a result of it means that this era is entering the workforce and could have an increase in their shopping for power. Defined because the group born between 1996 and 2014, that is the primary technology that has had lifelong and prepared access to the web.
Even if you’re not in these categories, consider how your brand can place itself as making life simpler or happier for the shopper – these themes play nicely. This is the first generation to grow up with YouTube, Disney , and Smart TVs as a part of day by day life. Many never experienced conventional cable the greatest way older generations did — for them, streaming platforms have always been the default. Patagonia’s daring transfer to make “Earth it’s solely shareholder” resonated deeply with Gen Z’s commitment to environmental causes.
Marketers should approach Gen Z differently than different cohorts, considering the huge amount of content material at their disposal — and their slightly shorter attention spans. However, while print media isn’t a brand new advertising growth, it might have a singular appeal to Gen Z. As a enterprise, we want to generate income to sustain our content material. We have financial relationships with some corporations we cover, incomes commissions when readers purchase from our partners or share details about their wants.
Gen-Z craves real illustration and inclusivity that’s ingrained in a brand’s values and actions. It’s not nearly advertising tactics; it’s about embodying inclusivity in every side of your small business, from hiring practices to product offerings and beyond. Genuine commitment to diversity and inclusivity won’t only earn the respect and loyalty of Gen-Z consumers but additionally contribute to optimistic societal change.
This strategy helps you resonate with Gen Z shoppers in a way that feels pure and genuine. 96% of Gen Z customers have a YouTube account, and 60% of the TikTok user base is from this generation as properly. In other words, Gen Z loves consuming content in video format, which is why manufacturers that want to attain younger audiences should adapt and prioritize creating videos over some other type of content material.
They want brands to be real, raw, and relatable—not polished robots. Think behind-the-scenes content, unscripted videos, and exhibiting your values in motion, not simply slogans. Let’s dig deeper into real campaigns that received it right when advertising to Gen Z. You can adapt these concepts to suit your model and viewers. On TikTok, developments can start and unfold inside hours, so manufacturers have to maneuver quick.
80 per cent of Gen Zs agree that they are exposed to more brands and advertising than another technology (compared to 73 per cent of millennials), per Archrival. And brief kind video — together with TikTok, one of the highly effective inspiration channels for Gen Z in accordance with Archrival’s analysis — could be very unpredictable. Contact Zimmer Communications right now to create an approach that resonates together with your target audience.
The necessary thing is to be genuine about it and decide to it wholeheartedly because if there’s one factor that Gen Z can simply spot, it’s faux activism and advantage signaling. With Gen Z turning into a force to be reckoned with amongst customers, manufacturers must rise as a lot as their expectations. And let me tell you, they are fairly high, which isn’t any shock since we’re speaking about the first digital native technology of shoppers. Understanding the significance of community engagement for brands is vital to connecting with Gen Z. Online communities characterize the digital gathering areas where Gen Z forms connections, shares ideas, and develops their identities.
Gen Zers (or Zoomers) are every different generations’ tech-savvy, kid brothers and sisters. Despite being the youngest, this demographic already commands vital buying power ($450 billion, to be exact). That’s exactly why this age group gravitates in course of companies that offer flexibility and ease of use, like ride-share apps, subscription models, and even clothing leases. It’s a generation that cares more about using merchandise than the possession itself.
By utilizing folks with the same beliefs and struggles as Gen Z in your ads and campaigns… So you can present them how your business works by engaging them in meaningful conversations and by building customer relationships. According to a Google research, teenagers want manufacturers to replicate their values and expectations of themselves and their peers. The Gen Z technology represents the next era of consumers. Facilitating instant purchases is crucial to engaging members of Generation Z to buy your services or products. Generation Z trusts recommendations from actual folks more than traditional advertisements.
Unlike earlier generations who adapted to know-how, Gen Z expects seamless tech integration as the baseline. As an instance, outdoor clothing company Patagonia has been transparent about its commitment to sustainability and has actively labored to reduce back its environmental impact. This commitment resonated with many people back within the day but continued evolving with the corporate by introducing even new measures to assist their vision, like using regenerative organic cotton.
Leveraging content from these young creators not solely gives authenticity but in addition will increase engagement on YouTube channels. It allows for a direct connection between manufacturers and their customers, as users see their content featured and really feel extra invested in the company’s success. Find influencers whose fashion and audience align together with your brand values for an genuine collaboration. These partnerships allow you to produce visible content that feels pure rather than forced, serving to preserve the authenticity so crucial when advertising to younger shoppers. Gen Z values real connections, making authenticity and transparency important in your YouTube marketing strategy. Show behind-the-scenes content material, share actual stories, and admit to any mistakes overtly.
Positive testimonials can significantly affect millennial decisions. Incorporate these components into your marketing strategy to attach on a relatable and humorous level. Engaging with memes and present trends not solely showcases your brand’s relevance but also demonstrates your understanding of Gen Z’s online language.
Still, comparatively few in both generations say it is a good factor for society, whereas about half say it doesn’t make a lot distinction (roughly similar to the shares among older generations). Among Republicans and those that lean to the Republican Party, there are hanging differences between Generation Z and older generations on social and political points. In their views on race, Gen Z Republicans are extra doubtless than older generations of Republicans to say blacks are handled much less fairly than whites in the us at present. Fully 43% of Republican Gen Zers say this, compared with 30% of Millennial Republicans and roughly two-in-ten Gen X, Boomer and Silent Generation Republicans. Views are much more consistent across generations amongst Democrats and Democratic leaners.
Our advertising tools are designed to succeed in Gen Z with the best message on the right time. With our built-in tools and features suite, you’ll have every little thing you want to market your small business or model to this digital-first generation effectively. You can use these insights to develop targeted campaigns that strike a chord with this young demographic.
Unlike the isolated constructions of company chains, impartial companies can partner to supply mutually useful initiatives. Picture a neighborhood burger spot offering coupons for a nearby ice cream store, or a bookstore and café becoming a member of forces for a poetry studying. Such collaborations not only improve buyer visits but in addition provide a sense of discovery, leading to natural social media sharing. The very consistency upon which company chains are built—aiming to deliver equivalent burgers or lattes throughout numerous locations—hinders their capability to fulfill a demand for authenticity. While cost-effective, their uniform menus, similar interiors and predictable experiences lack the real character that younger prospects often seek. Driven by a need for authenticity, the youthful generation actively rejects the polished, algorithm-driven world they’ve grown up in.
They have an estimated $200 billion in spending power at present, and it will proceed to grow as extra of Gen Z enters the workforce. The era after Gen Z is presently known as Generation Alpha. So manufacturers should focus on non-public and direct channels like Facebook Messenger and Snapchat to attach one-on-one with Gen Z. Specifically, seventy one % of thirteen to 17-year-olds spend greater than three hours a day watching on-line video on their smartphones. Obviously, Facebook remains to be a respectable approach to attain Generation Z, but if you’re seeking to up your recreation, you should focus on Snapchat and Instagram. So, host competitions, games, and events, and ask for concepts and suggestions on product and brand designs.
Millennials are people who have been born between the years 1981 and 1996. Even though people can debate the exact years during which this generation falls, it is a great spot to begin out. Learn extra about the variations between Millennials vs Gen Z, and fine-tune your advertising strategy to extend your conversion price.
Meanwhile, manufacturers like Starbucks supply points-based loyalty applications that feel like mini-games. Take inspiration from manufacturers like Wendy’s, which makes use of Twitter (now generally identified as X) to answer followers in a humorous and authentic way. Their witty comebacks make followers feel like they’re talking to a person, not a company. In fact, using GIFs in your marketing could make your model more relatable and interesting. Whether it’s a humorous reaction in a submit or an attention grabbing animation in an e-mail, GIFs add persona. Who wants a thousand words when a three-second GIF can say it all?
